OUR OBSERVATION

AN OBJECT THAT'S NEVER CHANGED

Since 1775 when modern toilets were first created, they have never been reinvented.
Never before have toilets been desirable.
Never before have toilets been part of creating the space.
Never before has buying toilets been a pleasure.
2018 is the year that toilets are reinvented.

OUR MISSION

CREATE THE FUTURE
REFERENCE POINT FOR TOILETS

Our ambition: reinvent the toilet experience by creating the future reference point for toilets and by rethinking the concept surrounding it.
First and foremost we wish to transform toilets into a desirable object, unique and with character. Break the mold to make toilets something enviable, a symbol of refined taste, an unexpected decoration piece yet essential.
However, it isn’t all about the toilet, we are rethinking the space and toilet experience.
The aim? To give meaning to the French expression for a toilet as a “lieu d’aisance”, a place of comfort, where one feels at ease.

ICONE 01

THE NEW SCHOOL

Our engineers and designers started from scratch. They sought to rethink everything: the materials used, the ergonomy, functionality, hygiene, comfort, aesthetic, …
This is how ICONE01 came about: by assembling high quality elements to create an object 100% made in France.

THE VISION

TO KEEP REINVENTING

Everyday our teams explore the possibilities that digital, robotics, imaging, ergonomy, artificial intelligence, etc. offer. Our challenge is, and will remain, to use innovation for the purpose of comfort, hygiene and design to create the most exceptional toilet experience.